Do Facebook likes matter to everyone?

News 08:04 April 2017:

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Gone are the days when joining Facebook would put you into a class of the techie savvies. Today, it is almost compulsory to be in at least two social platforms. It is also normal for people to spend a lot of time trying to craft the best posts which can result in getting many free likes. However, people seem to get carried away by the excitement of attracting many likes rather than succeeding on the platform as they should. For individuals out there to get popular and find joy interacting with others on Facebook, attracting many likes does matter a lot.

However, most businesses shouldn’t really worry about getting likes as much as they do. After all, businesses are usually on social media to vouch for customers, and not necessarily getting many free likes on posts. Yes likes matter, but not to everyone who would pay anything just to get them. Again to business people, likes only tell you that someone visited your page and liked what you posted, but it is never a guarantee that they will visit your shop and buy a particular item. This therefore takes us back to the importance of building interactivity rather than likes, especially to businesses.f2

Three Importance Of Free Likes To Your Business.

The power of social media has revolutionized the way businesses are being conducted in recent times. It has provided a platform where both the big and small firms are fighting to get the market share they are after to achieve their set goals and targets. Social media is vast and requires a good approach if you want to convert the traffic to sales. Every step when you opt to use social media to grow should be done right with critical assessments at every stage as you progress. The use of social media is only possible when you have many free followers and free likes. This is the numbers you rely on to convert now them into sales and help you penetrate to others who were not aware of the product in the first place. The face of the company is portrayed in the number of likes and followers the social media has accumulated. That is why the numbers matter a lot. Below are three points why the free likes are important and matter in your company.f1

They reduce the advertising expense;

With everyone on social media, reaching a huge number of people at once is easy. A lot of information to and feedback from clients is a click or swipe away. The company can easily manage the public relations department, the advertising section and manage media related information within the social media platforms they have set accounts on. There is no need to set up a physical department to manage this functions because the platform is managing everything online. Compared to previous forms of advertising like the print or radio, this approach is way cheaper, effective and reaches a huge number of clients within a short period. You can opt to go for the premium advertising option or stick to the free use and penetrate your market slowly over time. Focus is just to post the right content, at the right time and using this tool well.

Reaching clients quickly;

Customers are the primary assets that will make or break your business very fast. It is easy to get targeted customers on social media and spread the word across them promptly. As the company updates their pages, the customers can inquire more or seek clarification in a matter of seconds and keep the conversation going. You are dealing with them directly unlike other previous forms of advertisement that customers had no reply option or platforms to seek clarifications. The engagements on social media keep the conversation going and the feedback is valuable for the company to assess the drawbacks and improve to customer expectations. As you communicate with one person, the others are closely following, and you are addressing many others without them necessarily responding.

Adding a personal touch;

Lastly, with many free likes on your page, it is easy to personalize your engagement that makes the clients feel satisfied at all times. With everyone on the page feeling treasured, you are likely to get definite opinions on surveys or polls that you carry out from time to time to assess the customer’s response and determine where to put in more efforts and improve their satisfaction. With this done, you just included the customers part of your daily plans.