News 09:01 January 2018:
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Facebook has the highest number of social media users in the world, while twitter comes in second. Most people who use the Internet are on either social networks or on both networks. Either way, people love getting likes on their posts, which prompts many of them to use both legal and illegal ways to get the highest number of likes. As for twitter, buying automatic likes is not a big problem. In fact, the social media network does acknowledge that some of the most followed people on the network have many fake followers. Most of the celebrities and public figures with more than 10 million followers on their accounts buy followers and likes.
Facebook on the other hand is not so kind to people who use automatic likes. They have strict measures for singling out fake accounts, which they then delete immediately. In addition, Facebook deletes your account should they find out that you have so many fake accounts linked to yours. This therefore means that the only safe way to succeed on a social network without getting into trouble is by building your way up the hard way.
Why a company should not engage the automatic likes service in its business.
With the world’s population turning to the digital platform for search and purchase of products and service and there is the need for a company to establish and maintain a strong position on this platform. There are many services created that business that want to help a brand to stay top of their game on the digital platform. Automatic like is a function that generates robotic and artificial likes on any content that has been shared by an account user. Despite the advantages of having many likes on a post, there adverse impacts that will be experienced when an account user decides to employ its services. These disadvantages include:-
- Loose of the reputation of an account.
When one has engaged such a service there are immediate changes on the account activities; many likes will be noticed and be seen by other account users. If there are people who know your company, they will know right away that the likes achieved are all fake and have been generated. Once this knowledge gets out, the company reputation will be lost, and everything about it will be doubted. Such an activity will be spread among people and completely damage the reputation of an organization.
- Suspension and lose of an accountant
Most social sites discourage the employing of these services on their platforms. When an account has been discovered, it can risk its suspension or even closure. When this happens, the account will lose out on its online client’s requests and inquiries. The new clients will not be able to find a service provider when they search their services online because of its closure.
- No sales realized.
The generated likes are all artificial and not likes. However a good position and perception a company will enjoy on the digital platform, there are very little, or no sales realized from the employment of such a service. In comparison to likes by real account holders who will, in turn, be converted to clients or make referrals to a company.
- The account risks hacking.
There are many processes involved when engaging such a service which makes it vulnerable to hacking possibilities. Private account information is shared in the process, and most social sites warn their account users about the suspicious likes. If a service provider like facebook warns an account about such an idea, it must be a harmful one.
- Short-lived Likes
The service generates the robotic likes and which attracts other account users, but unfortunately, the likes are short lived because once the other users realized that the numerous likes on a post are fake. It’s a trick that will be exposed within no time and that not only leads to a company losing its reputation as mentioned above. Once the other likes stop, potential clients are lost, no referrals will be recommended resulting in reduced sales and drop in a company’s profits and targets.
Automatic likes services have appealing features and too good to be true promises, but one should approach these services with caution. The disadvantages associated with it can not be ignored if one wants to earn respect and a good reputation on the digital market.